Maelstrom: Martin's Musings

Trust has become more about transaction than is has become about anything else. Social media is definitely looking at this a little. And some forms are showing promise. But on the internet it is all too often being treated as a transaction. It is about “trusting” the transaction. But trust is relational, not transactional. Tokens are exchanged after the relationship reaches trust, not (usually) as a way of establishing it.

“Hacker Safe” or “Trust Verified” (these are meant to be fictional and are not in anyway meant to disparage any people / products / processes real or imagined) are taking the place of what trust is, or at least has meant to be. Products that give confidence in a transaction are absolutely important particularly in this day and age. (I spent a few hours the other day researching PGP and RSA security issues for a potential project.) But this is still not trust. It is more about secure transactions.

Trust in the online world is a notion of security, particularly security in the transaction. And yes, you want to feel secure in the ability to make transactions with someone you trust. But trust is really about something more. It is a higher level concept that is being reduced to a sound bite or something that is easily consumed.

Let’s use a definition here where we could attach the name of Trust:

the capacity to actively and accurately hear another's thoughts and feelings and to express one's own thoughts and feelings in a climate of mutual confidence in each other's integrity.

All too often this is not what I am experiencing when trust is being used relative to a relationship in the online environment (this by no means is restricting this discussion to the internet). Adding the concept of integrity, a possible “Trust” equation might look like:

trust == security + transactions + integrity + reputation + ???

This equation is at least a start. Trust definitely needs to be more than security. Trust assumes that there is a transfer of values. And that there is a minimum amount of commonality. Certain types of interactions in certain types of environments will allow one to identify some commonality with the other. Talking, enjoying activities or even networking can help with this. While this does not ensure trust, it creates the likelihood that a person will take a leap and take the relationship to another level.

Trust is about exchanging tokens or symbols and that there is a belief in the in the veracity of them. The words that we say, the behavior or actions we engage in go along way to establishing values and faith. All too often there are substitutes meant to the take the place of establishing trust. This is where the (potential) perversion comes in. There is a sense of faith that comes with trust. Apparent sincerity during a transaction does not replace the extended equation.

trust == security + transactions + integrity + reputation + faith?!?!?

Amazing how the security industry is growing in leaps and bounds, just ensuring that parts of the equation is working is half the battle. In many ways it is sad because there is a large industry that exists just to ensure that a basic building block of trust. But a very difficult one. Phishing and junk mail scams prey upon the fact that for a long time e-mail messages had a sense of authenticity that went along with them (and presumably the people sending them).

And to enough people that is still there (trust in e-mail, etc). Since we are using this dummied down version of trust, it is easier for people to fall for these activities. Many people are looking for the higher level of trust in which they have experienced in their lives, and get fooled when presented with something that looks like trust but is only partially there. The worst part of it, is that it the perversion of trust often preys on people that have lived their life where faith in relationships as a big part of trust. It has taken a rather authenticate form of communication and made it inauthentic. Those that had a high level of trust in people in the classic sense, become jaded. This is where much of the perversion comes in.

One thing about all this that I want to explore is how we can work on trust, and values and still create an environment where faith plays an integral part. Remembering to look at all parts of the definition is part of it. We want so badly to trust and make a connection that we we short circuit looking at the all the components that make up trust.

Trust is not perverted it is the people that prey on it that are. Revisiting the basics will help us to maintain some faith while protecting ourselves.

Technorati Tags:
social, trust, faith, security,, relationship, integrity,, transaction

February 16, 2008 at 02:15 PM | Permalink | Comments (0) | TrackBack (0)

Twitter & Pownce

Does Pownce really have something special? Or is it just benefitting from Twitter's growing pains? I do not think that Pownce is a world beater but it is benefitting from Twitter's issues, it has some interesting value adds, and is starting to get a little bit of community. It does not have the ubiquity of Twitter or the tools. Twitter will survive their growth, but does Pownce get a needed bump?

February 13, 2008 at 08:04 PM | Permalink | Comments (0) | TrackBack (0)

Technorati Tags: community

Yahoo! in Play

All the talk about Microsoft or News Corp. acquiring Yahoo has to do with maybe creating a Twitter or Pownce clone (among other things). I am not sure why they would not just buy Twitter or Pownce. But with Yahoo you are getting a lot of stuff that Microsoft cannot seem to do well (Sell ads, get serious traction in search and IM, etc.).

Interesting development in yahoo ordeal.

Also News Corp is more information-based and think will play to Yahoo's strengths a little bit better. Even if it is MSFT I think strategic partnerships make more sense.

February 13, 2008 at 03:45 PM | Permalink | Comments (0) | TrackBack (0)

Can Microblogging Cause a Shift?

It seems that there is a mini-storm, particularly in Social Media circles in the area of microblogging. Microblogging is essentially small updates for readers that fit in a relatively short space (read: words or characters). Twitter, Pownce, Plaxo and Facebook are all examples of microblogging platforms or have them as part of their web app or service.

One might say, "why don't I just have a lot of short posts". And one could do this. However, micorblogs offer something more, a kind of community where one can interact with friends, etc. I would liken it to a town square or maybe coffee house or diner. You may run into people you know or strike up a conversation. And people may drift in and out. It is not IM, but you can do it from anywhere -- yet it is dynamic.

It is a unique way for people to transmit their values in real time. And to a group of people...Maybe you could think of it as a mob values aggregator!